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Understanding 9/11
What do you think about before you head on a shopping trip? Does it include a weather check...even if you are shopping indoors?
- Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2088973
- Warmer or cooler: the influence of ambient temperature on complex choices - https://ideas.repec.org/a/kap/mktlet/v29y2018i3d10.1007_s11002-018-9461-x.html
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